DISCOVER THE WORLD OF LAVERÉ AND ENJOY THE BENEFIT OF YEARS OF EXPERIENCE IN CREATING AND DEVELOPING ANTI-AGEING PRODUCTS.

LAVERÉ – a name derived from Verum, Latin for ‘The True’ and Doré, French for ‘Golden’. LAVERÉ – a name reflecting the meaning of golden and true; ultimate quality in a unique range of natural cosmetics.

THE BEGINNINGS ...

My name is Klara Ahlers and I played an instrumental role in the creation and development of LAVERÉ cosmetics. Natural cosmetics have been my work and inspiration for years. It all started in 1988 when I opened the first specialist shop in Germany for natural cosmetics. In 1990 I was appointed Marketing Consultant by laverana, producer of certified natural cosmetics – the same company I work for today as a director, alongside its founder Thomas Haase.

To me, natural cosmetics are part of my everyday environment. They are about feeling good, joie de vivre and enjoying the quality of life. But these are not the only things that are important to me. I also place importance on healthy eating, outdoor activity, and family and friends.

From the moment I started working in natural cosmetics, customers have wanted the names of all the ingredients, plus totally natural skincare and plenty of options for caring for their skin. And these aspects have always been high on the priority list, together with the environmental aspect of packaging. Of course their wishes have been fulfilled. Not least by our official certification in 2001 – as a provider of genuine, carefully monitored, totally natural cosmetics.

THE ORIGINS OF LAVERÉ

And now our customers’ expectations of natural cosmetics have moved on. These days, if you care about your appearance you also want certified natural cosmetics that combine visible effectiveness with the benefits of organic produce. So it was this desire – for products that are 100% natural and 100% effective – that gave rise to the brand called LAVERÉ.

In 2000, I also found myself looking for a more specific kind of effectiveness – so I turned to the development team at lavera. My question was simple: make me a product out of 100% natural ingredients with the proven effectiveness of an anti-ageing product. Based on their experience with lavera products, they improved the ingredients to incorporate the latest developments from the world of anti-ageing and arrive out our very first product: LAVERÉ Hydro-Sensation. Since then, a variety of new products have been added to the range such that by 2007 it was time to bring these all together under a comprehensive relaunch of the LAVERÉ range.

THREE NEW LAVERÉ SYSTEMS

On this website we proudly present to you the new concept underlying LAVERÉ, with its three anti-ageing lines: HYDRO, INTENSIVE and SOLUTION.

Join us in enjoying this premium anti-ageing range – specially developed to match the needs of your skin. Each LAVERÉ line contains a unique selection of quality ingredients to suit each skin type; each individual product has its own special descriptor to make it easier for you to find the right product and choose your favourites. Naturally, if you want to, you can also use any combination of products together.

Personally, I am amazed by how effective, invigorating and light these LAVERÉ products are. I genuinely hope that you also notice the tangible effect that they have and that you also enjoy using LAVERÉ products as part of your everyday natural skincare regime.

With kind regards,

Klara Ahlers & everyone at LAVERÉ